‘Fiker eske mikaber’ in Amharic translates to ‘love until the grave’. It represents the strongest form of love, the kind that never dies. At Fiker, we aim to highlight the love and loyalty that exists in all communities. The brotherhoods, the sisterhoods, the friendships and the neighborhoods. The friends that turned family and the homies you’d do anything for. Fiker isn’t just a brand, it’s a culture and a code. It's not just a way to live, but a way to love.

"true love never fades, true loyalty never folds"